PRO.FI.T Group®

The firm

PRO.FI.T Group® supports leaders and organisations in understanding their challenges, structuring their decisions and carrying out their transformations. Its approach connects management, finance, organisation, information systems and business development.

The founders

Sami MAGHREBI

Co-founder and Chief Executive Officer

A business leader and expert in finance, strategy and business transformation, Sami MAGHREBI supports leaders and organisations in their strategic, financial and operational decisions. His professional background spans the financial, banking and technology sectors.

His approach combines strategic vision, financial expertise, risk management and digital transformation. It aims to develop responses suited to organisational challenges, from needs analysis to implementation support.

His areas of intervention include advisory services, transformation support, organisational performance and development, training and knowledge transfer.

Telephone +216 20 28 00 82

General Management & Leadership90%

Finance & Performance90%

Banking & Financial Services85%

Governance, Risk & Control80%

Digital & Information Systems75%

ERP & Banking Solutions90%

Strategy, Transformation & Development100%

Training & Knowledge Transfer100%

Houyem BEN YOUSSEF

Co-founder and Senior Consultant

Houyem BEN YOUSSEF brings a cross-functional approach to business development, strategy, management and performance management. Her professional background covers a range of environments, including tourism, hospitality, healthcare, financial institutions and multisector groups.

She supports leaders and organisations in identifying development opportunities, optimising resources and improving their operations. She pays particular attention to people, organisation and team effectiveness.

Her approach favours an external, pragmatic perspective to turn analysis into concrete decisions, structured actions and development opportunities.

Telephone +216 20 28 82 28

Sales strategy & revenue growth90%

Business development, key accounts & partnerships90%

Sales KPIs & reporting85%

Strategic marketing & communication80%

Team management & change support75%

Customer experience & loyalty90%

Sales audit & continuous improvement100%

Team training & coaching100%

01 · PRO.FI.T Group®

Our mission

To support businesses and their leaders in growth, transformation and performance improvement. We consider the organisation’s environment, structure, processes, resources, constraints and objectives to shape coherent, usable responses.

Areas of support

Accelerate growth

Structure development opportunities and support new phases of growth.

Strengthen organisation

Clarify responsibilities, ways of working and interactions.

Improve financial performance

Strengthen management, profitability, financial visibility and decision-making.

Reinforce internal control

Secure activities, manage risks and formalise useful procedures.

Improve processes

Simplify, strengthen and evolve operational processes.

Deliver transformation

Support organisational, digital and management transformation projects.

Evolve information systems

Connect business needs with information systems and ERP projects.

Develop business

Structure commercial activity, access to new markets and international development.

Build capabilities

Share methods and know-how needed to carry projects forward.

02 · PRO.FI.T Group®

Our vision

Build a relationship of trust with clients that goes beyond a single advisory engagement: understand business challenges, work in dialogue with teams and contribute to their objectives.

Three principles

Understand the organisation as a whole

Connect challenges to their context instead of treating each issue in isolation.

Provide relevant expertise

Take account of each organisation’s challenges, constraints, resources and ambitions.

Support implementation

Turn recommendations into actions that can be followed and progress that can be observed.

03 · PRO.FI.T Group®

Our approach

A structured process adapted to the organisation’s context and the agreed scope.

Five stages

Listen

Understand the situation, environment, ambitions, constraints and difficulties.

Assess

Review strategy, organisation, finances, processes, internal control and information systems.

Structure

Translate findings into priorities, solutions and a realistic roadmap.

Support

Help with implementation through advisory work, management, business analysis, PMO, training or operational support.

Measure

Track outcomes and progress as part of continuous improvement.

04 · PRO.FI.T Group®

Our difference

A cross-functional perspective at the intersection of management, finance, organisation, information systems and business development.

Complementary expertise

Management

Decision-making, organisation, performance, transformation and change.

Finance

Financial performance, profitability, management control, business plans, funding and oversight.

Organisation

Structures, responsibilities, processes, procedures and interactions between functions.

Information systems

ERP, business analysis, PMO, digital transformation, data and user support.

Business development

Market development, partner search, representation and international growth.

Cross-functional perspective

Connect business dimensions to support coherent transformation.

05 · PRO.FI.T Group®

Our commitment

Understand. Structure. Transform. Enable progress.

How we work

Listening

Understand needs and expectations.

Rigour

Analyse situations methodically and objectively.

Pragmatism

Prioritise realistic, applicable solutions.

Close collaboration

Work with leaders and teams.

Cross-functional thinking

Bring together expertise when the situation calls for it.

Results focus

Track progress and seek lasting improvement.

Value creation

Make the engagement a driver of business progress.

06 · PRO.FI.T Group®

International development journey

For international development projects, the website outlines an indicative path from market analysis to the follow-up of commercial relationships. The stages adapt to context and do not guarantee market access or commercial results.

Six stages

Analysis

Understand the context and identify initial opportunities.

Prospecting

Target relevant organisations and contacts.

Partners

Find and qualify potential partners.

Meetings

Prepare introductions and business discussions.

Negotiation

Support commercial discussions.

Follow-up

Maintain continuity in the steps taken and relationships developed.