Business development

1. Brief service summary

Connect your growth ambitions to commercial choices consistent with your strategy. The engagement helps identify priority opportunities and resources required before deploying prospecting or account development actions.

2. Your needs

Your business wishes to develop its activity, but opportunities are numerous and efforts are scattered. Choosing between new customers, new segments, new offerings or deeper existing relationships is becoming difficult.

You wish to prioritise these possibilities according to their strategic relevance and your actual capacity to pursue them.

3. Objectives of the engagement

The engagement aims to clarify development priorities, assess their consistency with positioning and define prioritisation criteria. It helps distinguish opportunities that can be prepared immediately from those requiring changes to the offering, resources or organisation.

4. Indicative scope

The work may examine segments, the customer portfolio, diversification opportunities and expected contributions from different channels. It may include an initial assessment of resources, dependencies and risks.

This service treats business development as a strategic choice. Detailed structuring of prospecting, accounts or teams falls under the specialist services of practice 05.

5. Possible delivery arrangements

Analysis of available information, interviews with those responsible and prioritisation workshops help compare possible directions. Development scenarios may be discussed before a trajectory is selected.

6. Possible deliverables

Deliverables may include an opportunities map, prioritisation framework, commercial directions and preparation roadmap.

7. Conditions and limitations

The engagement guarantees neither customer acquisition nor revenue. It does not automatically include lead research, solicitation, representation or negotiation. In-depth market analysis and international actions require appropriate scoping. No subscription or CRM module is presumed included.