Advisory · Organisation · Development
Sales & marketing strategy
1. Brief service summary
Connect your development objectives to choices of markets, customers and offerings, then organise sales and marketing priorities within a framework consistent with your resources and positioning.
2. Your needs
Your offering is evolving, actions are scattered or commercial efforts lack sufficiently explicit priorities. You wish to determine which customers to target, which proposition to emphasise and how to connect marketing, prospecting and customer relationships.
3. Objectives of the engagement
The engagement aims to clarify priority segments, differentiating factors and development objectives. It also seeks to establish criteria for choosing between envisaged actions and specify the responsibilities required to monitor them.
4. Indicative scope
The work may address customer analysis, the offering portfolio, competitive positioning, sales channels and the sales journey. Examination of existing practices helps distinguish strategic choices from operational adjustments. In-depth market research may require an additional scope.
5. Possible delivery arrangements
Interviews with those responsible, analysis of available sales information and positioning workshops may be combined. Findings provide an opportunity to discuss scenarios, assumptions and implementation conditions with the relevant teams.
6. Possible deliverables
Deliverables may include prioritised segmentation, a positioning statement, an objectives framework and a sales and marketing roadmap with monitoring indicators.
7. Conditions and limitations
The engagement guarantees neither revenue nor customer acquisition. Campaign execution, advertising expenditure, production of materials and CRM deployment are not included by default. This service is not a subscription to the PRO’ADVISORY software.