Advisory · Organisation · Development
Market research & innovation validation
1. Brief service summary
Examine innovation market assumptions through explicit questions and suitable evidence. Prepare understanding of needs, uses and alternatives without equating declared interest, purchase intention and confirmed commercial demand.
2. Your needs
Your solution reflects strong intuition, but priority audiences and practices remain poorly understood. Encouraging feedback does not specify adoption conditions. You wish to examine sensitive assumptions before further product investment, positioning or broader prospecting.
3. Objectives of the engagement
Define market questions and necessary information. Distinguish expressed problems, observed behaviour and sponsor assumptions. Understand alternatives, usage barriers and selection criteria, identifying grounds to continue, adapt or investigate further.
4. Indicative scope
Work may cover exploratory segmentation, source review, interviews and value proposition tests. Recruitment criteria and sample limits are explicit. Price and volume assumptions remain to be tested; no market size or demand is extrapolated without methodological justification.
5. Possible delivery arrangements
Documentary research and authorized potential-user exchanges may be combined. Tests specify purpose, conditions and information collected. Contradictory results are retained; negative feedback may concern targeting or understanding rather than the innovation's universal value.
6. Possible deliverables
As agreed: a study protocol, source summary, feedback analysis and assumptions matrix. A note may specify conclusion limits and additional tests. Deliverables are indicative, neither certain sales forecasts, technical validation nor official recognition of innovation.
7. Conditions and limitations
General market research falls under 01.03; this service emphasizes innovation adoption uncertainty. Launch falls under 18.07. No outlet or competitive advantage is guaranteed. Personal data, material rights and confidentiality require scoping. Real experiments and external contacts need separate authorization.