Advisory · Organisation · Development
Design thinking & human-centered innovation
1. Brief service summary
Explore a problem and design solutions from people's lived situations. Organize observation, formulation and trials without presenting a creative workshop as market proof or a prototype as a ready-to-use product.
2. Your needs
You have a solution idea but actual user difficulties are debated. Teams start from differing assumptions and converge too soon on a feature. You wish to understand uses, broaden options and gather feedback before further investigation or development.
3. Objectives of the engagement
Clarify the problem, expose assumptions and generate options tied to observed needs. Distinguish direct statements, interpretation and design proposals. Prepare targeted tests with learning criteria without assuming a few participants represent everyone or preferences guarantee adoption.
4. Indicative scope
Work may cover interview preparation, journey mapping, ideation and exploratory prototypes. Audiences, access conditions and observation limits are specified. Trial materials stay labelled; they must not collect data or simulate an operational service without appropriate authorization and information.
5. Possible delivery arrangements
Workshops, authorized interviews and comprehension tests may be combined. Feedback is documented, including challenges to the preferred option. Prototypes may remain on paper or as mock-ups; real experimentation needs separate risk, data and responsibility scoping.
6. Possible deliverables
As agreed: observation summaries, problem formulation, journeys and solution scenarios. A test file may present prototypes, questions and learning with limits. Deliverables are indicative, neither representative research, technical validation nor permission to publish images or contributions.
7. Conditions and limitations
Market validation falls under 18.03; product strategy under 18.06. This service explores needs and uses. No original concept, patentability or future satisfaction is guaranteed. Accessibility, confidentiality and participant rights must be considered. Necessary technical, legal and business expertise remain separate.